We are at a point in history where consumer/client engagement has gone digital and where gaining indepth insight about your target audience, sentiments and geo demographics has become the driver of the digital marketing age. This is where digital culture for the now is headed
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Email marketing
It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to:
Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
Adding advertisements to email messages sent by other companies to their customers.
Customization in beautiful templates
as seen below