Our advertising concept defines framework
Our advertising concept is basically the framework in which our campaign has to be situated. Important points to consider are consumer benefits (for example: This shop sell Cds), the reason why (for example: This shop is the cheapest) and the tonality (for example: the use of teasing words in campaign slogans). The more an ad includes criteria like catching of interest, relevance, credibility, retentivity, continuity the more it will be successful. The target group plays an important role as well
Campaign process are channeled through pre-activation to activation and then to post-activation
We ensure that all concept strategies for online and offline campaign encompasses awareness, interaction and reputation management.
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